Custom packaging is a very trendy choice of sellers these days. It is the type of packaging where the product covering is completely modified according to the product type. This packaging is available for all varieties of products. The products may be food items, make-up products, stationery, perfumes, medicines, machines, bottles, and the list continues. Various options are available that a person can choose from to make the packaging more practical and appropriate. A person may take help from some professional designer to help make the design, or the packaging company may also provide various plans to him. Following are the numerous prospects available for packaging. A person can choose from them to make the best Custom Packaging in UK.
Choose from a variety of colours:
The world is full of colours. Why not spread these colours on your packaging boxes? It is a very innovative idea to use various kinds of colours on the boxes. There are several alternatives available for choosing the right colour for the carton. There may be used multiple shades of a colour like light blue, dark blue, etc. These subtle colour variations leave a very lasting impression on the packaging design and give a very enhancing look to the box. Another option is to use various contrasting colours on the box. These colours may be linked with the brand logo to bring coherence to the brand identity. Moreover, some colours are trending at a particular time. The brand can also use these colours in package designing to gauge the audience.
Use a clear and enchanting font:
There is no lack of fonts in the digital world. These fonts are available in various sizes and themes. One can choose from any of these fonts to write on the packaging box. Fonts play a role in making the packaging attractive and appealing. The Custom Packaging in UK uses clear and readable font styles that easily captivate the attention of the customers.
Logo printing:
Printing the logo on the packaging box is also a fantastic option to make the brand name known to the customers. The brand logo can be adjusted on the package depending upon the size of the box. It is entirely up to the customer’s choice to select where to place the logo on the box.
Give window-openings:
Window openings are a good packaging technique that can hint about what type of product is inside the box. These kinds of openings are very nice-looking as they give a little sneak-peak to the customer. These boxes may be used for perfumes that are delicate and beautiful. Therefore, window openings can be a superb marketing technique to tempt the audience to buy the product.
Decide what paper to use:
Various varieties of paper can be used for packaging. The material may be Eco-friendly Kraft, E-flute Corrugated, Bux Board, or Cardstock. It is up to the seller’s choice to select which paper to use. Moreover, the product also determines which kind of material should be used. Some products are sensitive and require more protective covering i.e., Cardstock, or Bux Board. On the other hand, some products do not require any specialized wrapping. For them, Eco-friendly Kraft may be used. If the company supports environmental causes and desires to be known for it, Eco-friendly Kraft is a good option for them.
Use various printing inks:
There is a wide variety of printing inks available that can be used for packaging. These are PMS and CMYK. The seller can decide upon his choice, which ink to choose. These ink choices have an impact on the overall packaging design and appearance.
Choose an appropriate finishing:
There are various finishing options available. The packaging may have a glossy, matte, or UV-coated appearance. Moreover, there is also an option to emboss the brand logo or some other designing box. Embossing enhances the look of the packaging and proves to be very captivating for the customers.
Decide dimensions:
One can choose from a variety of dimensions for the box. The dimensions available are sizes and shapes. There can be any size of the box either, small, large, or medium. Similarly, there can be any shape of the box depending upon the product requirement. The form can be circular, square, rectangular, triangular, or any other structure. Shapes that are attractive and suit the product design prove more productive.
Make the boxes informative:
The seller may add product or brand-related information to the box. This information will prove to be very helpful for the customer. The seller should keep one thing in mind; the purpose of packaging should be to facilitate the customer. The more the customer is eased, the more he will trust the seller. Therefore, writing the product information on the packaging proves to be a great help for the customer.
Therefore, all the customizations mentioned above; can be used for Custom Packaging in UK. It depends upon the user and customer requirement that which designs or customizations he wishes to get. Custom packaging plays a huge role in increasing sales. Hence, they are also a good marketing strategy. The customer is attracted by these boxes and buys the product.
